Targeting Your Ads to Premium Users
AdsGram allows you to specifically target audiences with an active Telegram Premium subscription. This user segment represents approximately 7% of all users on the network.
Using this filter enables you to show your ads to a segment with potentially higher purchasing power. This is particularly effective for promoting financial products or services where the average transaction value and user willingness to pay for quality services are key considerations.
Premium targeting acts as a narrowing filter for reach campaigns.
At the same time, the remaining 93% of the audience without a subscription remain available for mass-market products where volume and low impression costs are the priority. Advertisers can split campaigns into separate streams to track differences in behavior and the cost per target action between these segments.
Segmenting your audience by subscription status helps allocate your advertising budget more precisely.
Connect with AdsGram and manage audience quality using available filters
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