The Russian audience hasn’t disappeared — it has shifted geo

Over the past few weeks, AdsGram has observed a change in the structure of Telegram’s audience. Users with a Russian interface haven’t decreased — they’ve redistributed across other geos via VPN. The main countries: the Netherlands, the US, and Germany.

This is confirmed by traffic dynamics:

— end of February: ~856K
— current volume: ~2M+
— growth: approximately 2x

In fact, this is not about new users, but a shift of the existing audience.

This affects campaign settings: when targeting only Russia, part of the audience is no longer captured, even though their activity inside Telegram remains the same.

Advertisers are still buying the same audience, but now factoring in the updated structure and settings in the dashboard. Recommended parameters:

— interface language: Russian
— geo: Netherlands, US, Germany
— traffic type: VPN only

If you work with Telegram traffic, it makes sense to rebuild your targeting based on this new landscape and test how results change with AdsGram.

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You sell ads, but you don’t have a system? A common mistake among channel, bot, and TMA owners

If your sales rely on personal negotiations, revenue will always be uneven. There’s a request today — you have a placement. No request tomorrow — the slot stays empty.

Meanwhile, your platform may have stable reach and a clearly defined audience. But without a connected system, fill rate depends on incoming messages and your availability.

In a system-based model, your ad inventory participates in the distribution of active campaigns.

An advertiser launches a campaign — impressions are allocated across relevant platforms. Revenue is generated based on actual delivery.

This doesn’t replace direct sales. It adds an additional channel for loading your ad slots.

Add your platform to AdsGram and connect to active advertising campaigns

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How to calculate revenue from selling advertising?

There is no fixed number. A channel’s revenue depends on its niche, topic, audience geography, reach volume, and advertiser demand.

Two channels with the same number of subscribers can generate completely different results. Engagement, audience structure, and ad load all influence the final economics.

That’s why relying only on the “average market CPM” doesn’t make much sense. Every calculation is individual.

AdsGram provides a calculator that helps estimate the potential revenue of a specific platform based on its parameters. You enter your channel’s data and receive a projected income in numbers.

Calculate your channel’s revenue using the calculator

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How not to damage your audience with advertising

The issue is rarely advertising itself. The real problem is volume and mismatch with audience expectations.

If a channel suddenly increases ad load, subscribers notice. Posting frequency goes up, content gets diluted, attention spreads thinner. Even if reach remains strong, loyalty starts to decline.

The second factor is relevance. An audience can accept ads calmly if they align with the channel’s topic. Irrelevant promotions trigger unsubscribes faster than high frequency.

The third point is format. When an ad post feels stylistically different or out of place, it’s perceived as чужой элемент. Native integration affects not only CTR, but the overall perception of the platform.

That’s why a sustainable model looks like this: a limited number of ad slots, clear frequency, strong topical relevance, and control over the overall share of ads in the feed.

An ad network doesn’t cancel these principles. The platform itself sets limits on formats and placement volume. Revenue depends on fill rate, but long term it depends on retaining your audience.

Connect your channel to AdsGram and manage ad load directly from your dashboard

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Fiat Top-Ups

We’ve added the option to fund your balance with fiat. In the top-up section, alongside USDT (TON and TRC20), you’ll now see a new option — “Payment in fiat.”

How it works: you choose your country and currency, and the system shows the available payment providers. After selecting a provider, you’re redirected to a separate page where the final amount to be charged is displayed upfront, including all fees.

No hidden commissions later — the final figure is shown before you confirm the payment.

Try it in your dashboard if you need to top up with a card or a local payment method.

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How to earn revenue from ad impressions

Most Telegram channels earn from placements: you sell a post — you get paid. No placement — no revenue. It’s a simple model, but it always depends on negotiations and timing.

There’s another approach — monetizing impressions.

When a platform is connected to an ad network, payment is based not on the “fact of posting,” but on the actual number of ad impressions delivered.

An advertiser launches a campaign, impressions are distributed across connected platforms, and revenue is calculated based on the volume of ads actually served.

In this model, the key metric is reach. The more stable your channel’s impressions, the more predictable your base revenue becomes.

At the same time, ads run alongside your regular content and don’t require selling each slot manually.

Connect your channel to AdsGram and see how impression-based revenue is formed in your dashboard

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How to connect to an ad network and sell ads every day

Daily ad sales don’t come from sending more messages to advertisers. They appear when your platform is connected to a system with постоянный спрос.

In the manual model, every slot is a separate deal. If there’s a request today — you earn. If there’s no request tomorrow — the slot stays empty. Even strong channels can’t avoid these gaps.

In an ad network, the process works differently:

1. Your platform passes moderation, is added to the system, and starts participating in the distribution of active campaigns.
2. When an advertiser launches a campaign, impressions are automatically allocated among relevant channels.

You no longer sell each post individually. You connect your channel to a continuous flow of ad campaigns.

From there, performance depends on specific factors: niche, reach volume, audience engagement, and current market demand. Fill rates may vary from day to day, but the underlying mechanism stays consistent.

The connection process takes one cycle: registration, platform submission, and moderation review. After approval, the channel begins participating in active placements.

Add your platform to AdsGram and start stable channel monetization

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Why small channels often earn more proportionally

If you look not at total revenue but at earnings per 1,000 subscribers, smaller channels often show higher efficiency.

The reason lies in audience structure. Smaller platforms usually focus on one clear topic and attract a more predictable audience.

Reach is distributed more evenly, engagement is more stable, and the response to advertising is easier to anticipate. For advertisers, such channels are simpler to evaluate and forecast.

Larger channels have more scale, but their audience is less uniform.

Subscribers joined at different times, from different sources, and with different motivations. The overall reach is bigger, but user behavior inside that reach is fragmented. This affects both pricing and the actual revenue per placement.

There’s also the frequency factor.

Smaller channels tend to manage ad load more carefully. Fewer slots mean more attention to each placement, which improves performance metrics.

That’s why, in relative terms, revenue per subscriber can be higher for a channel with 5–10K subscribers than for a platform with several hundred thousand.

Add your channel to AdsGram and check your real revenue per 1,000 subscribers

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Monetization Models for Telegram Platforms

A Telegram channel, bot, or Mini App rarely relies on just one revenue source. In practice, most projects use a combination.

The first model is direct placements.
You negotiate with advertisers yourself, set the price, date, and format. Revenue depends on your personal sales efforts and seasonality. This works well if your channel has a strong brand and a clear niche.

The second model is affiliate programs and CPA.
You publish an offer and get paid for specific actions: registrations, deposits, or purchases. Revenue can be higher than with a fixed CPM, but it depends heavily on audience quality and the advertiser’s funnel.

The third model is promoting your own products.
Subscriptions, private communities, services, courses. Here, monetization is based not on traffic itself, but on the audience’s lifetime value (LTV).

A separate layer is automated ad networks.

The platform connects to a system and receives campaigns without manual negotiations. Revenue is formed from overall advertiser demand and inventory fill rate.

In practice, sustainable income comes not from choosing one model, but from distribution: some slots for direct deals, some for the network, and some for your own products. This way, a drop in one source doesn’t collapse your total revenue.

Create an account in AdsGram and start monetizing your channel

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�� Why Telegram channel revenue is always unstable

If you sell ads on your own, you’ve probably noticed the pattern: one week your schedule is packed, and then — silence. Some advertisers go off to test other platforms, some run out of budget, others are simply waiting for the right date.

You don’t control this rhythm — but it’s exactly what shapes your income.

When a channel connects to an ad network, the situation changes. Not because there is suddenly unlimited advertising.

Instead of one or two direct advertisers with their own timelines, you get multiple campaigns running at the same time, each with different durations and conditions.
Some campaigns run continuously and create a predictable base level. Others launch for a day or two and give short-term boosts in reach.

Even then, total revenue is still uneven. Telegram traffic itself is naturally volatile: yesterday a post got recommended and reach jumped, today it’s higher, tomorrow it may drop.

Advertisers see these changes and adjust their bids. The auction reflects current demand every minute.

In this model, stability doesn’t mean earning the same amount every day. It means your inventory is almost always filled, even when you’re not selling ads manually. The fill rate may fluctuate, but empty slots are rare.

If you look at the monthly chart, you’ll still see peaks and dips. But the floor will be higher than it was before connecting to the platform.

�� Register with AdsGram and see how your channel revenue changes.

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How Ads Are Integrated into the Channel Feed

The Channel Post Ads format allows you to place advertisements that are visually indistinguishable from regular Telegram posts. This is a native ad featuring an image or GIF, text, and call-to-action buttons.

A key detail of this mechanic is that the post is automatically deleted after 24 hours. The message appears in the feed, gains impressions, and then disappears after a day. This approach prevents cluttering the channel's history and ensures that only timely content remains in the feed.

This automatic 24-hour removal eliminates the need to manually clean up the feed.

To the user, it appears as a recommendation from the channel they are subscribed to.

Connect with AdsGram and launch advertising that fits seamlessly into Telegram

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Targeting Your Ads to Premium Users

AdsGram allows you to specifically target audiences with an active Telegram Premium subscription. This user segment represents approximately 7% of all users on the network.

Using this filter enables you to show your ads to a segment with potentially higher purchasing power. This is particularly effective for promoting financial products or services where the average transaction value and user willingness to pay for quality services are key considerations.

Premium targeting acts as a narrowing filter for reach campaigns.

At the same time, the remaining 93% of the audience without a subscription remain available for mass-market products where volume and low impression costs are the priority. Advertisers can split campaigns into separate streams to track differences in behavior and the cost per target action between these segments.

Segmenting your audience by subscription status helps allocate your advertising budget more precisely.

Connect with AdsGram and manage audience quality using available filters

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When It Makes Sense to Use Full-Screen Formats

Full-screen ad formats work best in environments where users are already focused on their screens and ready to engage with content in its entirety.

These formats are particularly effective for Mini Apps and bots with active user interaction. The ad takes over the entire screen, ensuring it doesn't compete with other interface elements.

Choose this format when you need to deliver your message without distractions.

Connect with AdsGram and choose ad formats that match your platform's context

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Official collaboration: Quest Animals � AdsGram

We are pleased to announce a strategic partnership with AdsGram – one of the big advertising platforms for TMA and all of Telegram! ��

Quest Animals is a game where every player has the opportunity to build their army of various characters and earn TON:
• Collect character collections
• Send characters on quests and receive gold or TON as a reward
• Earn TON per hour from powerful characters
• You will also earn TON for inviting active players

Our partnership with AdsGram gives us confidence in our long-term development, allowing us to continue to delight Quest Animals players.

Learn more:
Quest Animals
AdsGram

⭐️ More characters, more completed tasks, more TON

⭐️ Thank you so much to AdsGram for giving us the opportunity to keep moving forward!

Why Your Ad Might Need Edits?

Before launch, your ad may be sent for revision. This is most often related to the creative, wording, or the category you've selected. Once the edits are made, the campaign will be queued for launch again.

Revisions don't mean your ad has been rejected; they are a standard part of the process.

Creative refinement is a normal step before your ads go live.

Connect with AdsGram and launch your ads with no unexpected surprises.

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�� OFFICIAL PARTNERSHIP ANNOUNCEMENT ��
We’re pleased to announce an official partnership between Gemifaucet and AdsGram, focused on improving monetization quality and user experience across our platform.

�� About Gemifaucet
Gemifaucet is a Telegram mini app where users receive rewards by interacting with tasks and ads in a simple, transparent, and user-friendly environment.

�� About AdsGram
AdsGram is a leading Telegram Native Ads platform trusted by top Telegram apps and communities. It provides seamless, non-intrusive ad solutions with strong performance, advanced analytics, and a proven monetization ecosystem.

�� Why this partnership matters
By this official partnership formalizes our collaboration and strengthens our monetization infrastructure.

�� Gemifaucet: @gemifaucet_bot
�� AdsGram: @adsgram_ai

Thank you for your continued support — more updates coming soon! ��

#OfficialPartnership #Gemifaucet #AdsGram #TelegramMiniApp #Announcement

How do advertisers usually start working with AdsGram?

Working with AdsGram often begins by connecting a single placement and one ad format.

This allows advertisers to see how ads are delivered and how performance metrics are formed. After the first results, additional formats or placements can be connected.

There is no need to allocate a large budget upfront — campaign scaling happens gradually.

Connect to AdsGram and start advertising in a mode that works for you

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What publishers see in AdsGram

A publisher connects their placement to AdsGram and provides ad inventory for placements.

Once connected, ads are delivered automatically within the selected formats. Revenue is generated as placements are served on the platform.

Publishers work with placement results, not with the process of publishing ad materials. This operational layer is handled by the platform.

The publisher’s main focus remains on growing and engaging their audience.

Connect to AdsGram and start monetizing your audience without manual ad management

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When does it make sense to use static ads?

Static formats in AdsGram are used when the goal is to deliver a message without requiring complex interaction.

They work well for placements with short sessions and a clear usage flow. Users see the ad immediately, without any additional actions.

Static formats are suitable when no extra user engagement is required.

Connect to AdsGram and choose ad formats based on audience behavior

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What determines Mini App revenue?

Mini App revenue in AdsGram is generated through ad impressions shown inside the application.

The number of impressions is directly tied to audience activity. The more often users open the Mini App and interact with its functionality, the more ad placements are created.

The format and placement define the delivery conditions, but the final volume depends on how users behave inside the app.

A Mini App starts earning from the activity it already has.

Connect to AdsGram and monetize your existing user activity

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