Now let’s take a deeper look at this newly launched service:

I see three main groups that might be interested here:

Large influencers — the ones who can drive attention;
Artists — the ones who create;
Scalpers — buy low, sell higher (leveraging the bonding curve mechanics).

The idea of monetizing stickers is actually very solid. Not sure why Pavel left it in a “nascent” state for so long and instead focused on Telegram Gifts (which have already lost their hype), as well as lifeless memepads with their meme tokens.

We all remember well that meme tokens are basically a full-on casino - and that cycle has already played out. Even recent narratives from Durov (durikovich, mtonga, etc.) failed to reach even ~250k market cap. And that’s not really about low activity in TON right now. If you look at tokens trending on DexScreener, there are still buys worth thousands of dollars - but those “memes” have been around for years.

Essentially, Sticker Pad is a new step in evolution (I honestly can’t recall similar services before). Instead of meme tokens, we’re now creating and “playing” with sticker packs.
BUT - I strongly doubt the timing of this launch is ideal. Even weeks from now, this narrative tool might not gain traction unless activity returns to TON. Everything will depend on community interest and крупных influencers with established audiences.

Why do I emphasize big influencers so much? Because only they can kickstart this narrative - for example, by redistributing part of the bonding curve proceeds. I’m sure, that almost every user has a “favorite creator” who could launch a pack and get strong support from their audience.

That creates a win-win situation: the audience supports the creator, the community-driven sticker pack gains popularity and value - and then FOMO kicks in.

@TonNewbieEN