In August 2022, BarrelDAO, a decentralized brewery (yes, really), released a collection of 333 NFTs, each serving as a “ticket” for a limited-edition Solana Summer Shandy beer case. Price — 1.35 SOL (around $45). Everything sold out instantly!
Each NFT granted the holder the right to redeem a 16-pack of beer with lemonade, featuring designs by artist Mark Lottier. The cans showcased iconic characters from Solana’s NFT scene — Degenerate Ape Academy, Okay Bears, Thugbirdz, DeGods, Solana Monkey Business, Catalina Whale Mixer, Cets on Creck, and even artwork by John Lê
Here’s the twist: BarrelDAO actually owned some of these NFTs and licensed the rest from collectors to use in the artwork. On the secondary market, these “tickets” quickly shot up in price — trading on Magic Eden for 2.69 SOL (around $90 at the time)
No, it wasn’t a Solana Labs initiative — just a pure DAO experiment that proved how community projects can merge memes, NFTs, and real-world products
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