OpenAI offers 17.5% returns to secure PE backing for AI ventures

OpenAI is offering private equity firms a minimum return of 17.5% to invest in joint ventures focused on enterprise AI adoption. The company is targeting firms like TPG and Advent.

The structure lets PE firms deploy OpenAI tools across their portfolio companies, while getting early access to new models and downside protection.

The push comes as OpenAI competes with Anthropic for the same partners. Both are using joint ventures to expand into enterprise markets.

Some funds are opting out, citing concerns over long-term returns and flexibility.

AI labs are using capital incentives to lock in distribution at scale.

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