Hidden Potential

Last week we openly admitted our weak points. This week we will talk about the strengths that are not so visible.
We have identified 3 core factors.

— Reinforcing Value —

We will start with the obvious. A strong product inside an ecosystem strengthens that ecosystem. A healthy ecosystem raises the product's value and, as a result, supports the price of Toncoin.

You are a new investor who understands the risks. You enter the TON ecosystem through Telegram. The first thing you see is a friendly person offering, for example, to buy your username. The offer looks profitable. You agree.

Congratulations. You just fell for a scam. Not the best first impression, right?
And this keeps happening for years.

Our goal is to reduce the number of scammers by cutting off their main tool: spam bots. When you enter TON Messenger you are not greeted by spam bots. You are greeted by creators who are actually building something.

The foundation of Toncoin's growth is new investors.
If new people stop coming into the ecosystem the product starts to decline.
If nothing is being bought or sold in the ecosystem it declines.
If nothing new is being built for the ecosystem it declines.

Here is the chain:
1. Product creation. A creator starts with a unique idea.
2. Product promotion. This is where we step in. The messenger strengthens communication and new connections.
3. Product sale. Investors and other users become the buyers.
4. Profit. The loop closes. The profit can then be reinvested into step 1 or 2.

Creators get a way to show what they can do without spending money on marketing.
Investors get access to early, original, high-upside projects.
Users get a chance to discover and buy something interesting using a currency that reflects real value.
The blockchain shows higher real activity.

We leave big partnerships with big funds and celebrities to the big players. That raises TON's status among other blockchains.
We focus on greeting newcomers and keeping them in the ecosystem using decentralized tools and real communication.

— Real Numbers —

Imagine you are trading on an exchange and you see a new token with a reported daily volume of 10 million dollars. The price is low. The chart is going up. You conclude: this looks promising.

You enter a position. Then you learn there was an error. The exchange showed fake volume. The numbers lied. That is unpleasant.

Now imagine something else.
You open a channel and it shows 2 million subscribers. But every post barely reaches 3-5 thousand views.
Let us say this channel promotes a new game.

When you decide whether the project is worth attention numbers are the first filter. They are not a guarantee but they signal how many people trust this channel.

For 2 million subscribers a normal view rate might be around 25%. In this case the view rate is barely 0.5%.

You can draw several conclusions:
- The project is not interesting.
- The project was abandoned. The audience is no longer active.
- The number was inflated with bots.

The last one is usually true.

One more small example. You enter a group with 1,000 members. You say hello. Nobody answers. Complete silence. You already know what kind of group this is.

Instead of wasting time sorting channels and checking if they are real just use TON Messenger.
You will see how many real people are actually subscribed.
You will know your real conversion rates and real sales.
When you give out gifts to your community you will get a real reaction from humans, not pour those gifts into a graveyard of bots. You will not be tricked by fake numbers inflated by spam bots.

We are not chasing one billion installs. Every single install from a real person matters. Every real subscriber matters. That is true today and it will still be true when there are a million users.