AI Search is rewriting the rules of online visibility – and Reddit is one of the biggest winners. Google now features Reddit threads prominently in its results. On top of that, Reddit has inked partnerships with Google to train AI models, and it’s consistently one of the most-cited sources in ChatGPT, Gemini, and Perplexity answers. In other words: if your brand isn’t showing up on Reddit, you’re missing out on being surfaced in AI Search. But here’s the catch—Redditors hate traditional marketing. Play it wrong, and you risk being downvoted into oblivion (or banned outright). That’s why in this new Surfer Academy video, we share: ? The safe way to engage on Reddit without looking like a marketer ? How to mine Reddit for customer pain points and content ideas ? A mindset shift that protects you from becoming a “corporate shill” ? Practical tactics that build goodwill, community, and AI Search visibility Reddit isn’t marketing – it’s trust-building. And trust is exactly what AI Search rewards. ? Watch this next: https://youtu.be/bhTo8fDmr5I ? Check out Surfer: surferseo.com ? Subscribe to Matt's channel: https://www.youtube.com/@mattkenyonSEO Have questions or feedback? Drop a comment-we'd love to hear from you! Site operator mentioned in the video: intext: “landing page” intext:”? ? Timestamps: 00:00 Reddit is important! 02:12 #1 Tip 02:54 Search Pro Tip 05:20 How Surfer Helps 06:14 #2 Tip 08:26 #3 Tip 09:38 #4 Tip 16:10 Outro & Watch This Next