💸 "Timid salesmen have skinny kids"

A lot of authors are sure that if you just do great work, subscribers will show up on their own. There's some truth to that. But good content doesn't sell itself — you have to show it off. And nothing does that better than case studies.

The formula for a case study is simple:

Before — the challenge someone came to you with

What you did — the exact steps you took to solve it

After — the result they walked away with

The more specifics and numbers, the stronger the result looks. "Ran a healthy-habits challenge" sounds hollow, but "a subscriber who couldn't get herself running for a whole year hit her first 5K in a month" — now that lands.

The more often stories like this show up in your public channel, the warmer your audience gets: people see the results, and they want to get closer to you — into the members-only club.

That's exactly where Tribute comes in. Anyone who's warmed up and wants results of their own, you move into a private subscription channel: access is granted and revoked automatically, and the commission is an honest 10%.