Raise your subscription price or keep it the same? 🤔

A common question for creators who want to grow their income while treating their audience with care. One of our creators tested a soft approach: a 30% price increase and a 1.5-week warm-up with the message “get in at the old price,” reinforced by regular reminders and storytelling.

The results:

🚀 Over 1,000 new subscribers during the warm-up period.
📈 After the price increase, the sales pace stayed exactly the same as before.

The audience accepted the new price without resistance, kept buying, and even became more engaged.

What the creator gained:

— Immediate revenue growth thanks to new subscriptions
— Higher LTV — the new price applies to all future sales
— Stronger community relationships

This case proved:

— Price increases don’t scare your audience if you communicate the value
— Warm-ups boost conversion
— The right mechanics turn a price increase into a growth point, not a risk

Raise your price and make sure to warm up your audience. It works.