ThePrint

@ThePrintIndia

03.04.2026 13:31

Tulsi, a village about 50 km from Raipur, was dubbed India’s “YouTube capital” in 2023 by the media. The small outpost with partially paved roads was held up as a model of rural digital aspiration, where nearly a quarter of its 4,000 residents forayed into content creation dazzled by the YouTube boom in 2018.

Read more

ThePrint

Inside small-town India’s Reel economy. Lights, camera, unemployment

Most content creators in Tulsi have logged off, returning to farms, factories, or unemployment. Falling views, internal rifts, and an inability to adapt to short-form video led to the collapse.

👍 1

3 943