The first image of Earth from space… April Fool’s Day.

The return to the Moon… 66 years later… April Fool’s Day.

The first time humanity was shown itself from above… on a day dedicated to deception.

They ended the Apollo program in 1972 and left it dormant for over half a century, only to return now with ‘Artemis’; the sister following the brother, exactly as the mythology tells it.

And then there’s the spacecraft itself: ‘Integrity’ - launched on April Fool’s Day.

The dates are chosen, the names are chosen, the symbols are chosen. Because those who shape the moments that capture global attention understand the power of embedding meaning into them, knowing most people will see the event, but not the pattern.

@LauraAbolichannel