Do you notice your favorite sports stars dressed in Nike, Under Armour, or another famous brand? How did these American companies become household names around the world?

Join us for the next session of “Youthful Bootcamp with Alumni” —“Marketing in Sports” with enterpreneur Alina Tyo.

From athletes to clubs and major sporting events, marketing shapes how sports are seen, supported, and monetized. In this session, Alina will share practical insights on branding, audience engagement, and real strategies used in the sports industry.

�� Date: February 11, 2026
�� Time: 4 PM
�� Location: American Center Tashkent (AUT)

Learn how marketing drives success in the world of sports directly from an expert with real-world experience.