Let we check now the reality about social network usage in 2023, few points:
1) people don't search for channels, content and even on single channels. This is the most worse thing people are doing. Now with For You and similar things people almost don't search anything anymore. Remember that searching on social is totally different from social to social and is not enough just to write "xx yy zz"...
2) people are not comparing social networks, considering a social better than other without even knowing all features. Only people using all socials can tell which social offer better features. Multi account / brand usage is even important, because comparing the usage of 1 page with the usage of an agency is totally different.
3) Instagram, TikTok, YouTube, Facebook? Nope, it's already too much for the people, most people are focused just on one service, even if the content is totally different between social networks.
4) redirection video or channel? People prefer to check such things without following the path to the content (even on YouTube, like we showed few days ago with a movie, but there are tons of examples).
5) like reading newspaper, people mostly just read the titles and after that they start to comment, without even knowing the topic of the content ... Links related to a post? Most people comment without visiting such links at all ...
6) short videos are cool, but in 2023 people are just focused on short videos, missing all other things (this especially for Facebook, YouTube, etc.). This include what we wrote in 4. too. On TikTok this is different, because there is no separation between long and short videos, but this doesn't mean that people are using TikTok to redirect you to longer videos on other socials. Here we go again with 4.